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Lucinda Curran Upcoming Interview on Change Your Life Radio!

I everyone,

I’m excited to announce that my very talented friend, Lucinda Curran, will be interviewing me on her blog talk radio show, Change Your Life, during this April’s focus topic: Get Your Life Back on Track.

Check out this video about the event and mark your calendar. Lucinda will be interviewing me Friday, April 11th at 9 p.m. PST. The title of my episode is “Get Your Life Back on Track: Navigating Academia with Gina Akao.”

Be sure to tune in. You won’t want to miss it!

–Gina

GYLOT #2 FB

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Optimize Your Professional Networking Connections with LinkedIn

Hi everyone,

LinkedIn is a social network that allows professionals to connect to each other, display recommendations by co-workers, and participate in discussions through interest groups. How can you create a professional profile that will attract the attention of recruiters and potential employers?

I attended a presentation by Gigi Simmons, a Human Resources Business Partner at EMPLOYERS®, a provider of workers compensation insurance to small businesses nationwide. Simmons, who has attended several LinkedIn conferences, was kind enough to share her insights with students and staff on the campus of the University of Nevada, Reno, on October 24, 2013 as part of a “30 Minutes to Success” series presented by the Northern Nevada Human Resources Association (NNHRA). Here are some of her tips:

  1. Create your profile on www.linkedin.com. Your profile serves as a first impression and establishes your personal brand, which is your online workplace persona. Be sure to include a professional picture of you. It will increase the likelihood of contacts responding to your invitations to connect. Often times, you may meet potential employers at Career Fairs, but those employers speak to hundreds of people a day, so a photo of you on LinkedIn will help them recognize you (you may be required to enter their email address to send them an invite). To stand out, include a headline that describes what you are currently employed at or are trying to achieve. For example, Gigi’s headline is: “Partnering with You to Help Achieve Your Career Passion.”
  2. Stay active. Once you create your profile, post articles of interest and comment on others’ activities. For example, if you attend a lecture, post how much you enjoyed the presentation as an update on your own profile or comment on the presenter’s post. Recruiters use LinkedIn to search for potential job candidates and will notice if your profile has been dormant. Find an interest group and contribute to discussion threads. Remember, keep your comments professional. Don’t post anything you wouldn’t want a recruiter or potential employer to see. Pressed for time? Schedule 10 minutes a week to keep your activity fresh.
  3. Highlight your story. When you list your experiences, remember that your LinkedIn profile acts like an elevator pitch. Recruiters will only spend a few minutes looking at your profile, so make your achievements stand out. Your LinkedIn profile is like your digital resume. If you are also uploading a hard-copy of your resume, take out your address, because potential employers will contact you by email or by phone.
  4. Follow companies you might be interested in working for. Recruiters can see which companies you are following, and if they already know you through an interest group, they may spend more time reviewing your profile.
  5. Know the difference between endorsements and recommendations. Anyone who is connected to you can endorse that you know a certain skill, but written recommendations by former employers or co-workers can be even more helpful.

Do you have a LinkedIn success story to share? Feel free to contribute to the discussion by commenting below. To request a full copy of my notes from Gigi’s lecture, please go to www.WritingandEditingToday.com/contact.

Have fun connecting on LinkedIn!

Gina

Gina Akao is the owner of Writing and Editing Today, and provides social media management and builds WordPress websites and blogs for authors and small business owners. To learn more about her products and services, please visit www.WritingandEditingToday.com.

Five Career Search Tips to Help You Find Your Target Job Opportunities

Would you like to know how to find a job in your targeted industry? What would a career consultant advise about job hunting in today’s challenging economic climate? I had the privilege of attending a presentation given by Career Consultant, Stephanie LaPlace on September 17, 2013. Stephanie works for Lee Hecht Harrison, the global leader in career transition consulting and was gracious enough to volunteer 30 minutes of her time to talk to college students and staff members on the campus of the University of Nevada, Reno as part of a 30 Minute Success series offered by the Northern Nevada Human Resources Association (NNHRA). Prior to joining Lee Hecht Harrison, LaPlace had worked for ten years as a recruiter and had served as a Vice President at Adecco, one of the world’s largest staffing companies.

Here are five key tips from Stephanie’s presentation:

  1. Conduct a personal assessment to identify your strengths and gifts. What kinds of tasks do you receive compliments on after accomplishing? Once you have identified those talents, match them with market demands. Then, research the potential industries you would like to work in, and start targeting your ideal geographic locations. Do you want to work in the same town in which you graduated college or high school? Are you open to relocating? How about international work? Use this information to create a written job search plan that targets your desired industry as well as market leaders within those growing industries.
  2. Set up an internship in your targeted industry. First make a list of companies or organizations where you seek to volunteer or intern. Research those companies to find out if they take interns. Some companies may even offer paid internships. If you are unsure whether you want to commit several months of time to an internship, you can set “shadow” dates to schedule time with someone who does a job you would like to pursue. By the end of the day, you can better identify if you are interested, or even passionate about, that type of work.
  3. Spruce up your resume. Most resumes just list past job duties, but if you want your resume to stand out, highlight accomplishments and measureable results. Be sure to tailor your resume with keywords from the posted job description, especially if you will be posting the resume online. Also, many companies use LinkedIn as a recruitment tool, so if you don’t have a LinkedIn account, create one, and form your digital resume. LinkedIn is a social network that is similar to Facebook but is geared towards highlighting workers’ professional achievements.
  4. Expand your network. Only 25% of jobs are advertised online. That means that 75% of jobs are placed through connections. When a hiring manager has a job opening, he or she may ask current employees for referrals, but in many cases these jobs are secret and will be filled through networking outside of the organization. If you are in the market for a job, ask your friends for contacts within your targeted companies and set up informational meetings with hiring managers so that you can talk to them about their industry and company needs without coming out and asking for a job. Those hiring managers may talk about hidden jobs and actually hire you. It also helps to join professional associations in which your target companies participate.
  5. Polish your interviewing skills. Before an interview, be sure to research the company’s website and familiarize yourself with the industry. Prepare answers to common interview questions with real accomplishments that relate to what hiring managers seek in terms of skill sets and expertise. Highlight your skills and accomplishments and how your talents fit with the employer’s needs. If you feel bold enough, ask for the job and what the hire date is. Finally, send ‘thank you’ emails that reiterate your abilities and how you can address their needs.

Most of all, you are in business for yourself. Think of your career path as “ME, Inc.” In other words, you create job security for yourself; no company will do that for you. Eighty percent of employees just maintain the status quo. Twenty percent comprise an elite class of employees who not only develop their personal brands, but also actively seek out connections to people who can help them reach their career goals. Keep in mind, not all variables are perfect, so it is important for you to love your work in utilizing your talents and create criteria for ideal work settings, bosses, and teammates. Prepare good questions for the interviewers to answer so you can determine if the opportunity fits most of your criteria.

Now that you’re armed with a new arsenal of career hunting skills, go get ‘em!

Gina

Gina Akao is the owner of Writing and Editing Today and offers consulting services to authors and small business owners who need websites, blogs, and social media management. Would you like a copy of my notes from Stephanie LaPlace’s presentation? Please go to http://writingandeditingtoday.com/contact/ and fill out the contact form to request a free copy of my executive minutes.

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